Problem

Existing design software is technical, outdated, and inefficient, making it difficult for designers to focus on creativity. Traditional tools lack real-time 3D/2D editing, AI assistance, and seamless customization, slowing down the design process.

Opportunity

Moirai presents a user-friendly, AI-driven platform that simplifies digital fashion design.By integrated pattern customization, fabric libraries, avatar personalized, and automated tech pack generation, it offers a next-gen alternative to industry leaders empowering designers with flexibility and innovation.

Background

Fashion designers often struggle with fragmented workflows, using multiple complex tools for garment design, pattern customization, and production preparation.

Revolutionizing Design System >>

My Role

UX/UI Designer

Team

3 UX/UI Designers

1 Project Manager

1 Developer

Project Type

Launching Moirai Software in Fashion Tech industry (4 months)

Tools

Figma, Photoshop, Webflow

Fashion design is evolving with technology,
Why should the tools stay the same?

MOIRAI - Revolutionizing Fashion Design Through Innovation

The goal of this project was to conceptualize and deliver a seamless, high-conversion landing page and an intuitive user interface for Moirai. The platform aims to simplify the design workflow for fashion professionals by integrating cutting-edge features like real-time 3D/2D pattern customization, personalized avatar creation, and AI-assisted design.

Why designers need Moirai?

We conducted market research with fashion professionals and students about the biggest challenges in digital fashion design

80%

65%

90%

35%

Designers struggle with inefficient workflows

3D fashion design adoption has increased

Designers say they need better fabric visualization and real-time pattern adjustments

Increase in AI-powered design speeds up garment prototyping

Key Features

Garment Library

Users can choose from over 400 garments, each categorized for easy navigation.

Real-Time Pattern Customization

Customize pattern shapes in both 3D and 2D views, offering flexibility for the designer to experiment in real time.

Fabric and Color Selection

This is the space to introduce the Product section and showcase the types of products available.

Avatar Personalization

Designers can create and personalize an avatar to visualize how designs will look on different body types.

AI Chat Assistant

This is the space to introduce the Product section and showcase the types of products available.

Tech Pack & Rendering

A feature that allows users to generate tech packs and 2D patterns with the click of a button, ready for production.

Competitors

We conducted competitor research to analyze their features, strengths, and gaps, helping us refine Moirai’s unique value proposition.

Brown and White Minimal Professional Portfolio Presentation.png

Landing Page

Give you an introduction to the website and gives a brief about all the features available.

Pricing Options

Designed an intuitive pricing feature, allowing users to choose the option that suits their needs.

Contact

Get in touch for any queries and explore a section dedicated to the founders.

Gallery & Resources

A space for users to explore other creators' work, connect, and find inspiration.

Each feature is interactive, directing users to a dedicated product page that provides a concise overview and key details.

The 'Waitlist' button directs users to a form where they can submit their details to secure a spot.

Selecting a pricing option directs users to choose a monthly or yearly membership plan.

Filling this form makes user secure a spot.

Gallery and Creator- allows users to search designs based on both categories.

Opens a pop-up with more details when a design is clicked.

Presenting the launch website for

Results

20%

Increase in Waitlist Sign-Ups

Increase in overall page shares

10%

Achieved increase in user satisfaction based on post-launch surveys

Next Steps

Advancing Moirai's Features and Enhancements

Awaiting client approval to begin Phase 2 of the project, which will focus on developing an AI-driven Design Recommendation System and an enhanced Collaborative Workspace. These features will enable fashion designers to receive intelligent design suggestions and collaborate seamlessly with their teams in real time.
Post-launch, success will be measured using KPIs such as user engagement rate, feature adoption rate, and task completion time to guide future iterations and improvements.
Continue refining the Design System and expanding the Component Library to ensure consistency and scalability across the platform.